Case study · Exterior cleaning company
How an exterior cleaning company added+$24Kin pipeline in 30 days.
First reply to a new lead went from 6.6 hrs to 1.8 min, and 48% of new leads were booked or handed off ready to book.
Results
- Faster first reply to a new lead
- 226×
- 6.6 hrs → 1.8 min
- Of new leads booked or handed off ready to book
- 48%
- 48 appointments in 30 days
- Pipeline
- +$24K
- 48 × 40% close × $1,261
The business
Exterior cleaning company
A home exterior company: house washing, roofs, windows, gutters, power washing and holiday lights. Leads come in from the website’s quote form and want a price or a visit.
The challenge
Slow replies, by hand
A CRM workflow sent the same automated texts and emails to everyone. Anything past that, a reply, a question, a time to come out, waited for someone on the team to pick it up by hand. The typical new lead waited 6.6 hours for a first personal reply, and more than half the leads came in after 6 PM or before 10 AM.
What we did
Set up for them.Then it ran every day.
Done for them: we built the Wingman, tested it on real questions, and switched it on.
Phase 1
Set up and tested
We trained the Wingman on every service and the service area, wrote a follow-up for each kind of job, and ran it in review mode first.
Phase 2
Autopilot on
The typical lead hears back in under 2 minutes, evenings included, and gets asked the questions a quote needs.
Phase 3
Booked or handed off
Site visits go straight onto the team’s calendar. Quote-ready leads go to the team with the address, the scope and photos already collected.
The first 30 days
Thirty days of leads.Here’s the scorecard.
- New leads handled in 30 days
- 96
- Appointments booked or handed off in 30 days
- 48
- Site visits booked by the Wingman in 30 days
- 5
- Of new leads came in after hours
- 53%
- Of after-hours leads got a reply within 5 minutes
- 74%
- Pipeline against the monthly plan
- 16×
One conversation
What a lead sees.Start to finish.
Rewritten from a real thread, with names and details changed.
Everybody needs a wingman.Get yours.
Tell us about your business. Get a Wingman that sounds like you, and test it before it texts anyone.