Case study · Concrete coatings company
How a concrete coatings company added+$75Kin pipeline in 30 days.
First reply to a new lead went from 77 min to 1.8 min, and 22% of new leads were booked or handed off ready to book.
Results
- Faster first reply to a new lead
- 42×
- 77 min → 1.8 min
- Of new leads booked or handed off ready to book
- 22%
- 31 appointments in 30 days
- Pipeline
- +$75K
- 31 × 40% close × $6,012
The business
Concrete coatings company
A floor coating company that does garages, basements, patios and commercial floors. Leads come in from ads, the website and the phone, and the owner handles the sales calls.
The challenge
Slow replies, by hand
Automated texts went out, but everything after that, the questions, the photos, finding a time to talk, waited until the owner or the team could get to it. The typical new lead waited over an hour for a first personal reply.
What we did
Set up for them.Then it ran every day.
Done for them: we built the Wingman, tested it on real questions, and switched it on.
Phase 1
Set up and tested
We trained the Wingman on the services, the floors and how quotes work, then ran it in review mode: every draft waited for a person.
Phase 2
Autopilot on
The typical new lead hears back in under 2 minutes. The Wingman asks about the floor, gets photos and offers two times for a quick call with the owner.
Phase 3
Handed to the owner
Calls land on the owner’s calendar from times that are really open. Projects that need a person go to the team with the details already collected.
The first 30 days
Thirty days of leads.Here’s the scorecard.
- New leads handled in 30 days
- 125
- Appointments booked or handed off in 30 days
- 31
- Calls with the owner booked by the Wingman in 30 days
- 17
- Of new leads came in after hours
- 12%
- Of after-hours leads got a reply within 5 minutes
- 67%
- Pipeline against the monthly plan
- 50×
One conversation
What a lead sees.Start to finish.
Rewritten from a real thread, with names and details changed.
Everybody needs a wingman.Get yours.
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